Apparel Buzz

Combining strategy with style, ‘Brandix Stylish Marketer 2012’, the annual university fashion show organised by the Future Marketers Association, attached to the Department of Marketing Management University of Kelaniya, was held at the University premises recently.

Having completed a three-calendar cycle that explored Sri Lankans’ relationship with water – “Water in Vessels”, “Water in Reflection” and “Water in Life” – Brandix and Q&E embarked on an ambitious new investigation for the 2013 edition of the Brandix calendar. Like the ‘Water’ trilogy of calendars, the latest edition, entitled “Fashioning Sri Lankan Identity,” also examines Sri Lankan culture, this time through the lens of changing Sri Lankan fashions.All photographs were taken by LuxmanNadarajah, one of Sri Lanka’s most celebrated lensmen, who continues his collaboration with Q&E and Brandix to stunning effect here.

Avirate, the first premium women’s clothing brand in Sri Lanka, officially launched its work wear collection on 1 January 2013. The retailer recognises that women are playing an increasingly important role in the Sri Lankan economy and are the backbone of several of the most economically important sectors of the country. Further to that, they realise the demands of the fashion conscious working woman and is proud to present a collection that is both official and trendy.

Lumiere Textiles Limited, a US $ 15 million BOI (Board of Investment) approved investment for the production of knitted fabric in Sri Lanka successfully commenced delivering fabric for its first set of customer orders in November last year, the company said in a statement.

The apparel industry is set to generate an additional $ 1 b revenue by 2016 with the introduction of a new business model.

THULHIRIYA – What grips and torments the world today is the devastating impact on the environment by industrialisation – discharge of affluent water, waste and carbon emission, etc.

By Rashika Fazali

MAS Holdings is set to invest US$ 70 million on a fully-automated manufacturing plant, spread out over 200,000 sq feet, making it the largest manufacturing plant in the region. This plant will employ over 1,000 workers and is expected to be completed by end 2013.

MAS Holdings was lauded at the recently concluded National Green Awards for four manufacturing facilities that promoted a ‘cleaner and greener Sri Lanka’. Organized by the Central Environmental Authority of Sri Lanka for the second year running.

MillenniumIT, a leading technology solutions provider announced that MAS Holdings has gone live with Microsoft Lync, a state-of-the-art turnkey solution provided jointly by MillenniumIT and Dialog GSM.

Strategic location and smart business practices make Sri Lanka an ideal locale for businesses.